Too much manual work.
When the process depends on copying information, the work grows faster than the team.
Software built around
the way you do business.
Custom software, web apps and mobile apps.
From the problem you’re facing to a product people can use.
- Clients worldwide
- Industries
- Team members
- Years of experience
Your business is moving forward.
Your tools should move with it.
Another spreadsheet. Another workaround. Another task that needs someone to join the dots.
Good software gives your team a clearer way to work. Your customers get an easier way to buy, book or connect.
Too many disconnected tools.
Bookings in one place. Customer details in another. No shared picture of what’s happening.
A good idea. No clear next step.
You know what needs to change. You need a team to help turn it into a practical plan.
You bring the business context.
We turn it into software that makes sense.
We turn it into software that makes sense.
Start with what you need to do.
We’ll work out what to build.
You don’t need to know the technology. Tell us what should be easier,
what your customers need, or what you want to launch.
One business.
One connected platform.
For A2 Commercial Cleaning, we developed Nexus: a business suite that connects clients, sites, operations and finances.
From configurable audit templates to accounting and payroll, the tools share one working environment. The same platform can be adapted for other commercial cleaning companies.
- Client and site management with shift scheduling
- Finance, accounting, payroll and GST/BAS tracking
- Audits, cleaning evidence and corrective actions
More than a marketplace.
A platform for a community.
Hutterite Marketplace connects the public with Hutterite colonies and local businesses across Canada. People can shop products, find skilled services and speak directly with the seller.
We built the tools behind it too: a multi-vendor platform with seller workspaces, commissions and payouts, plus a custom advertising engine that helps vendors reach shoppers.
- Product and service listings, storefronts and buyer accounts
- Vendor management, sales reporting, statements and payouts
- Advertising campaigns, placements and performance tracking
The right tools.
Right there on site.
A mobile experience should serve the work in front of someone. Nexus gives field teams access to their sites, shifts, actions and documents.
Its incident-reporting workflow captures the site, issue, severity and photo evidence. Nexus is shown here as a mobile web app.
- Field access to shifts, sites and assigned actions
- Incident reports with photo evidence
- Connected office and on-site workflows
Make it easy to find you.
And easy to choose you.
Your website should explain your offer clearly and make the next step feel natural—whether that’s an enquiry, an appointment or a purchase.
We combine your brand, a clear customer journey and the right content platform. SugarFolks is one example from our portfolio.
- Business websites and landing pages
- Online stores, bookings and payments
- Responsive layouts and SEO foundations
See the experience before you build it.
User journeys, clickable prototypes and UI/UX design make the idea tangible before development starts.
Explore UI/UX designPut AI to work on a useful task.
Search your information, assist your users or automate a repeatable step. Start with the job, then test the approach.
Explore AI & automationAlready have a technical brief?
Share your requirements, existing stack or prototype. We’ll work through the scope with you.
Let’s look at your briefReal businesses.
Real things we’ve built.
Different industries. Different customers.
One shared goal: a digital experience that helps people get things done.
Hutterite
Marketplace
A digital place for communities, products and services to connect.
- Find products and services
- Browse colonies and local sellers
- Discover offers, auctions and more
View case study Hype Bam
Custom 3D visuals. GSAP motion. A product story with a clear next step.
View case study Prairie Spark Manufacturing
A clear home for products and custom manufacturing.
View case study SugarFolks
A store with a personality of its own.
View case study Metropol Doctors
Make important information easier to find.
Showing all 4 projects.
Have something different in mind?
Let’s talk about what your business needs.
Clarity before code.
Progress you can see.
You should understand what’s being built, why it matters and what happens next.
We work in clear stages, with a shared plan and regular reviews.
Talk through the process- 01
Understand the real problem.
We ask how your business works, who will use the product and what needs to change. Existing tools and constraints are part of the conversation.
You get: a shared understanding and a practical scope. - 02
Make the idea visible.
User journeys, wireframes and a clickable prototype help everyone see the experience. You can review the important decisions before the build.
You get: a clear design and an agreed direction. - 03
Build. Review. Improve.
Design and development work together in short stages. Staging reviews let you try the product as it takes shape, while quality checks test the details.
You get: working software and visible progress. - 04
Launch with a plan for what’s next.
We check the experience, prepare deployment and agree the handover. Hosting, access, maintenance and future improvements are discussed before launch.
You get: a release plan and a clear next step.
A small team.
A connected way of working.
Our team brings design, engineering, AI, quality assurance and project delivery together, with local presence in Sri Lanka, Canada, Australia and Italy.
Product & project managementUI/UX designFrontend developmentBackend & AIFull-stack engineeringQuality assurance
The right tools for the job.
Established platforms and modern development tools.
Chosen around your needs, not the other way round.
React
Next.js
Node.js
PostgreSQL
Supabase
OpenAI
Figma
WordPress
Webflow
Framer
HubSpot
Python
Go
TypeScript
Django
DockerA first conversation
should give you clarity.
Bring the idea, the bottleneck or the brief.
We’ll talk through what a useful next step could look like.
Start with the business.
What are you trying to change? Who needs it? What would a useful first version do?
Understand your options.
A website, an existing platform, an integration or custom software. We help you make sense of the trade-offs.
Work with one team.
Design, development and testing stay connected, with a shared understanding of the product.
Keep the next step clear.
Scope, priorities and the questions still to resolve. Enough structure to move the conversation forward.
You
Good work.
Good working relationships.
“GroundUp Labs brought our vision for Hutterite Marketplace to life. Their team designed and developed a user-friendly platform with great attention to detail. We’re extremely happy with the result and highly recommend their services.”
Doug ShingletonCo-Founder
“The GroundUp Labs team is honest, hardworking, solution-oriented, focused and creative. A multifaceted team that I’ve had the pleasure of working with over the past few months.”
Lewie DiaszCambridge College of Business & Management (CCBM)
A starting point
for where you are.
A focused first release, an evolving product or a challenge that needs a plan of its own.
Scope, timing and pricing are agreed together after we understand the work.
Starter
Get a focused website or first product release into the world.
- Discovery and priority planning
- A clear user journey and custom design
- A focused development scope
- Testing and launch preparation
Start with what matters.
Define the essential first version. Keep the next stage visible without trying to build everything at once.
Growth
Build on a working product as your users and business needs evolve.
- New features and improved journeys
- Integrations and workflow improvements
- Ongoing delivery and quality checks
Custom
A marketplace, a mobile app, a complex workflow or something different.
Let’s shape the right approach around the problem.
Let’s talkBefore we build.
Your questions, answered.
A little clarity goes a long way.
I know the problem, but not the solution. Can you help?
Yes. Start with what is difficult, who it affects and what a better outcome would look like. We can help map the workflow, compare options and define a useful first step. You do not need to arrive with a technical brief.
We already have a brief or an existing development team. Can you work with us?
Yes. Share the requirements, current system, designs or prototype. We can discuss a focused part of the project or a wider design-and-development engagement, with responsibilities agreed before work starts.
Should I choose a website, a web app or a mobile app?
A website is usually about information, discovery and enquiries. A web app lets users complete ongoing tasks in their browser. A mobile app can make sense for frequent use or phone-specific features. The best starting point depends on the job, users and budget.
Will you recommend custom software for everything?
No. An established platform or a well-chosen integration may solve the problem. We discuss WordPress, Webflow, Framer, HubSpot and other suitable options alongside custom development when the requirements call for it.
How much will the project cost, and how long will it take?
That depends on the scope, integrations, design work and what already exists. After discovery we agree the deliverables, priorities, estimate and delivery plan. There are no fixed prices on this page because different projects need different scopes.
How will I know what is happening during the build?
A shared plan, regular check-ins and staging reviews give you a view of the work as it develops. We agree how feedback, decisions and scope changes will be handled before development starts.
What about SEO, performance and mobile screens?
Website work includes responsive layouts, semantic page structure, titles and metadata, useful navigation and performance checks. Ongoing search visibility also depends on content and competition; we do not promise rankings.
What happens after launch?
We agree the handover, hosting, access, maintenance responsibilities and any ongoing support before launch. Further improvements can then be prioritised around what users and the business actually need.
Tell us what
you’re working on.
An idea to launch. A process to improve.
A product ready for its next chapter.
You don’t have to have every answer.
Start with what you know.