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Dog Pound Boxing & Fitness.

Agency PartnerDigital Chipmunks

Give a local gym a presence with the same energy as its training.

Red Deer boxing and fitness gym offering recreational classes, competitive team training, personal training and punch passes.

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Project type
Websites
Industry
Fitness & boxing
Experience
Website
Dog Pound Boxing & Fitness project presentation
Art-directed project mockup.

The project.

Dog Pound Boxing & Fitness serves Red Deer with recreational classes, competitive-team training, personal training and punch passes. The website introduces the gym to people with different levels of experience and different training goals.

The experience.

The presentation brings the boxing environment to the front while making the training options visible. It helps visitors understand that the gym serves more than one kind of participant.

What visitors can explore.

Give a local gym a presence with the same energy as its training.

The desktop experience.

Dog Pound Boxing & Fitness desktop experience

Beyond the first screen.

Different pages, one connected experience. A closer look at how the website helps visitors explore and take the next step.

Dog Pound Boxing & Fitness — Programmes

Programmes

The programme overview presents the different ways to train.

Dog Pound Boxing & Fitness — Recreational boxing

Recreational boxing

A specific programme has its own introduction, training context and starting point.

A journey shaped around the visitor.

  1. Get to know the gym

    The opening establishes the boxing and fitness environment.

  2. Explore the training options

    Visitors can identify a class or training route that matches their interest.

  3. Find the next step

    Contact and participation information support a first conversation.

The design focus.

High-contrast imagery and a direct typographic voice reflect the physical setting. The site makes room for the gym’s character while keeping the practical training offer easy to read.

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